360 Paid Media Specialist (Facebook, Google & More)
Metro Manila / Cebu,
Philippines
About The Troops
The Troops is a tech-enabled e-commerce agency that enables brands to grow their online sales by providing end-to-end e-commerce solutions ranging from Marketplace Management to Customer Service to Warehousing & Fulfillment to Website Development & Optimization.
We are a diverse team of serial-entrepreneurs & experienced sales executives who have built up multiple companies with annual revenues in 8 figures USD across Southeast Asia and Europe.
Job Description
We are hiring a Communications Specialist who will support our paid media campaigns with the goal of maximizing overall Return on Ad Spend.
The ideal Paid Media Specialist candidate will have at least two years of experience in Pay Per Click Advertising (PPC), strong written and verbal communication skills, and in-depth knowledge of Google Ads, Google Analytics, Facebook Ads, Lazada Ads, Shopee Ads & more
You will be responsible for managing ad campaigns across different channels including budget allocation, brainstorming ideas, assessing the relevant ad channels per brand and analyzing KPIs. You will work closely with the Co-Founders to identify channels with the highest Return On Ad Spend and allocate budgets accordingly.
You should be up-to-date with the latest digital technologies and marketing trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, your goal is to gradually achieve higher Returns on Ad Spend on a brand level that will drive sustainable revenue for our clients.
Your Responsibilities
- Design, Execute, and Maintain ROAS-Focused Pay Per Click & Paid Social campaigns
- Conduct Thorough Keyword Analysis
- Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Write compelling Ad copy with a focus on driving conversions
- Optimize existing PPC campaigns for new clients
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
- Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance
- Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
- Set up Conversion Tracking & Retargeting Pixels
- Conduct in-depth competitive analysis within our clients’ locations and industries
- Research to stay on top of the latest trends in PPC & Paid Social advertising
Your Profile
Must-haves
- Self Starter, Self Motivated Work Ethic
- Critical, Forward Thinker
- 2 years experience Facebook & Google Ads
- Excellent written and verbal communications skills
- Strong creative writing skills
- Proficiency in Google Workspace
Nice-to-haves
- Google AdWords Certified
- Facebook Ads Certified
- Google Analytics Certified
- Shopify Experience
Perks and Benefits
- Valuable experience working in a dynamic international environment with clients from the Philippines & Internationally
- Work-from-Home
- Ambitious and diverse teams
- Opportunity to grow together with the company and develop personally and professionally
- Flat hierarchies and a pleasant yet ambitious working atmosphere
- Fair compensation packages
