Communications Specialist (Manychat & Klaviyo)

The Troops is a tech-enabled e-commerce agency that enables brands to grow their online sales by providing end-to-end e-commerce solutions ranging from Marketplace Management to Customer Service to Warehousing & Fulfillment to Website Development & Optimization.

We are a diverse team of serial-entrepreneurs & experienced sales executives who have built up multiple companies with annual revenues in 8 figures USD across Southeast Asia and Europe.

We are hiring a Communications Specialist who will support all our Email Marketing (via Klaviyo) & Social Marketing (ManyChat) accounts.

You will be responsible for creating email & chat flows including gifts and images, map-out and brainstorming campaigns, good copywriting skills, and analyzing KPIs. You will work closely with the Co-Founders to implement all the promotional campaigns.

You will support our clients image in keeping social & email accounts updated and brand-focused, and seek out new social media avenues and ways of connecting with audiences.

You should be up-to-date with the latest digital technologies and social media and marketing trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, your goal is to gradually achieve superior email open rates, engagement and intimacy, high converting funnels and revenue growth strategically by taking advantage of all aspects of the social & email marketing roadmap.

• Owning the customer experience for customers converting through Email & Social.
• Documenting customer feedback & coordinating with the internal teams on customer feedback to improve the overall service
• Maintaining a positive, empathetic, and professional attitude toward customers at all times.
• Knowing our products inside and out so that you can answer questions.
• Providing feedback on the efficiency of processes & communication with the internal team and external clients.

Social Marketing (ManyChat)

• Funnel Building: Create high converting messenger funnels and flows to all promotional campaigns in different niches. Know how to utilize ManyChat growth tools, integration with 3rd party apps and knowing Facebook Ads is a plus.
• Promotional Campaigns: Create engaging flows to align with the brand and building a presence to position in the market. Creating new content for all promotional campaigns including loyalty program, pack inserts, seller tools rebate, discount offers,
• Live Chat: Answering live chats and inquiries is required with a goal to drive build deeper relationships with customers, and ultimately drive revenue
• Grow ManyChat Accounts Subscribers: It is your responsibility to grow ManyChat accounts engagement and conversion.
• Reporting & Analysis: Develop benchmark metrics to measure the results of messenger marketing programs and understand how our promotions impact our audience

Email Marketing (Klaviyo)

• Funnel & Flow Building: Create high converting email funnels and flows to all promotional campaigns in different niches. Know how to utilize Klaviyo and develop email templates
• Promotional Campaigns: Create engaging flows to align with the brand and building a presence to position in the market. Creating new content for all promotional campaigns including loyalty program, pack inserts, seller tools rebate, discount offers
• Grow Email Subscribers: It is your responsibility to grow ManyChat accounts engagement and conversion.
• Reporting & Analysis: Develop benchmark metrics to measure the results of email marketing programs and understand how our promotions impact our audience
  

Must-haves

• Self Starter, Self Motivated Work Ethic
• Critical, Forward Thinker
• 1-2 years experience with either Klaviyo or ManyChat (experience with both is a big plus)
• Hands-on experience in creating flows and campaigns, and 3rd party integrations such as google sheet, Shopify, zapier etc
• Excellent communication skills
• Good copywriting skills
• Ability to deliver creative content (text, image, and gif)

Nice-to-haves

• FB Ads knowledge
• Shopify Experience